Industry News | June 24, 2014

Slim Chickens Installs Delphi Platform for New Store

Delphi Display Systems, Inc. announced that Slim Chickens has installed Delphi’s full Insight technology platform for its newest store opening in Fayetteville, Arkansas.

The platform consists of the Insight Engage enterprise digital menu Content Management System software, Insight Track drive-thru timing system, Insight Inform wireless communication system, and Insight Verify drive-thru order confirmation system. Delphi also designed the content for the Slim Chickens menu boards, both for the in-store and drive-thru screens.

“Slim Chickens has chosen to partner with Delphi Display Systems for our interior and exterior digital menu board content management and drive thru communications technology,” says Greg Smart, Slim Chickens Co-Founder/Chief Marketing Officer. “This decision was made after an exhaustive search for the best-in-class solution to cloud based menu management that is accompanied with excellent customer service for our company and franchised locations. Digital menu boards give us a tremendous amount of flexibility to direct sales of certain products and feature more LTOs without the design and production time constraints of static/printed menus. We are excited to work with Delphi’s team as we expand throughout the country.”

Delphi’s Insight system is a fully-integrated, end-to-end drive thru technology platform that engages the customer with relevant and compelling content, influences their purchase behavior to drive incremental sales and profitability, captures every customer interaction from the moment they enter the drive-thru to the moment when they pick up their food, and provides the operator with the robust analytics necessary to optimize business operations in real-time. As a cloud based solution, Insight is scalable from the small multi-unit quick-service brand to the major chain with thousands of locations. All configuration, management, and reporting are performed from any web-enabled device.

“We are excited to be partnering with Slim Chickens to help them achieve their digital marketing and operational objectives as they grow their brand,” says Ken Neeld, Delphi’s President and CEO. “Our Insight platform will give them the tools and scale they need to reach their aggressive expansion plans over the next decade and we are happy to be a part of their success.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.