Industry News | August 13, 2012

Smallcakes Sweetens Up Marietta, Georgia

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Beautiful Brands International announced an agreement with Mitch Phillips and Lori Potts to open its first Smallcakes A Cupcakery store in Marietta, Georgia.

The newest member of BBI franchise family is slated to open in November 2012.

Currently, BBI has a Smallcakes A Cupcakery store open in Atlanta, with this next store in Marietta, Georgia, being the second of many more to come in the state.

“Smallcakes is a simple concept with huge potential in Marietta,” says David Rutkauskas, BBI founder, president, and CEO. “I see a great opportunity to introduce our market presence in Georgia as we continue to energize our growth strategy in the region.” 

Founded in Kansas City by Jeff and Brandy Martin in 2008, Smallcakes bakes 15 kinds of gourmet cupcakes each day, each freshly topped with swirls of velvety icing in traditional and modern flavors. The price point per cupcake is $2.89, or $28.00 per dozen. The unique cupcakes have been featured on TV shows such as “The View” and “Cupcake Wars” on the Food Network.

“There’s no doubt the people of Marietta are going to flip for Smallcakes,” Rutkauskas says. “Jeff and Brandy have always said their cupcakes go great with the southern comfort Georgia is known for. I believe we have an incredible opportunity to expand our growth region-wide and enter markets that are tailor made for this beautiful brand.”

With more than 25 years of expertise in retail, new concept development, and restaurant franchising and growth in the fast-casual industry, BBI has created an impressive portfolio of widely successful brands, ranging from fast-casual sandwich to fast-casual sushi cuisine.

Today, there are 10 Smallcakes stores open, along with co-branded units of Smallcakes and FreshBerry Frozen Yogurt.

Currently, BBI has 231 locations open around the worldin states such as California, North Carolina, Minnesota, Arizona, Florida, Colorado, Missouri, Texas, South Carolina, Kansas, Arkansas, Nebraska, Iowa, and Oklahoma, as well as countries including Venezuela, Portugal, U.A.E., Egypt, Saudi Arabia, India, Mauritius, and Qatar.

“Opening Smallcakes in Marietta gives us a great opportunity to do what we do best for thousands of new customers in the region,” Rutkauskas says. "And that is to deliver the best cupcakes around, or as Whoopi Goldberg calls them, ‘One of Whoopi’s Favorite Desserts.’”

BBI, a Tulsa, Oklahoma restaurant innovation company, is responsible for the development and successful launch of worldwide, franchised brands including Camille’s Sidewalk Café, FreshBerry Frozen Yogurt Cafe, Rex’s Chicken, Caz’s Chowhouse, Dixie Cream Donut Co., Ludger’s Bavarian Cakery, CherryBerry Self-Serve Yogurt Bar, Roxberry Juice Co., Smallcakes A Cupcakery, and MyCamille’s.