Industry News | June 11, 2010

Smashburger Appoints Smashing New Leader

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Smashburger restaurant has promoted Greg Creighton to chief operating officer. In this newly created position, Creighton will oversee all operations of corporate and franchise Smashburger restaurants. Creighton joined Smashburger in October 2008 as regional vice president and was promoted to executive vice president in February 2010, in which he assisted in optimizing operations and purchasing.

As COO, Creighton will be responsible for creating consistent operations and excellent customer experiences at all 68 Smashburger locations in more than 15 states and will ensure they are maintained as Smashburger expands its presence across the country.

Prior to joining Smashburger, Creighton spent several years as president, chief operating officer, and chief financial officer for Minnesota-based fast-casual Asian dining chain, Leeann Chin. During his 10-year tenure, the company grew from 12 Minneapolis stores to 50 stores throughout the Midwest. In his role as president, Greg directed all retail, production and distribution operations, purchasing, training, recruiting, real estate, new business development, finance, accounting, and marketing during Leeann Chin’s greatest period of growth.

“As Smashburger expands, it is essential to maintain superior operating standards and an exceptional guest experience,” says Smashburger CEO and chairman David Prokupek. “Greg’s experience with Smashburger and other high-growth organizations will make certain we maintain the highest level of standards as Smashburger expands to more than 300 stores in the next five years.”

“Smashburger’s rapid growth is due in large part to our concept resonating with people across the country,” says Greg Creighton, Smashburger COO. “I’m excited to work on replicating our success in our new store locations and ensuring we improve as needed.”

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