Industry News | April 4, 2014

Smashburger Celebrates First New York City Opening

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Smashburger announced it opened its first Manhattan restaurant Thursday, April 10. The new restaurant is located in Midtown next to the Empire State Building at 10 W. 33rd St.

“We are thrilled to debut Smashburger in Manhattan and bring our menu of premium smashed to order burgers, chicken sandwiches, salads, signature sides, and handspun Haagen-Dazs shakes to this culinary capital,” says Scott Crane, president and chief executive officer of Smashburger. “Our goal is to put great tasting burgers back into people’s lives, by serving fresh, all natural Certified Angus Beef smashed to order and topped with the freshest produce, a variety of real cheeses, and a selection of buns. We could not be more proud to bring the Smashburger experience to those who work and play in Manhattan.”

The new Empire State Smashburger features a menu specifically designed with regional flavors and taste preferences in mind. The Manhattan menu includes the New Yorker, a local burger highlighting Smashburger’s burger topped with New York Cheddar cheese, garlic grilled onions, spinach, tomato, and peppercorn garlic aioli on a brioche bun.

The first Smashburger in Manhattan is owned by franchise group Smash Partners Richard Greenstein, Eric and Ronnie Portnoy, and Howard Novick, who also operate locations in Westchester County.

“We are extremely excited about the opening of our first Manhattan restaurant and look forward to greeting guests with a free burger on opening day,” Greenstein says. “We have been overwhelmed by the reception of Smashburger at our Westchester locations and are confident that our fresh, modern approach to burgers will be a terrific fit for the city.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.