Industry News | August 12, 2011
Smashburger Gives Back With 5K in Charlotte
Smashburger, the fast-casual concept rapidly becoming a top player in the Charlotte, North Carolina, "better burger" industry, is giving back to the community by supporting Camp CARE, a local organization that provides a summer camp and monthly events for children with cancer and their families.
Camp CARE (Cancer Ain't Really the End) is embarking on its annual 5k Walkathon/Run, which provides a majority of the overall funding for the organization. On Saturday, September 10, individuals from all over the Charlotte metro area will gather at McAlpine Creek Park to run or walk in honor of loved ones and to support this amazing organization.
"It's my strong belief that businesses should give back to their communities," says franchise VP Craig Cunningham. "This camp gives children who never get the opportunity to just "be normal kids" a chance to relax, play, and meet other kids who know exactly what they've been through. On top of that, Camp CARE provides these amazing opportunities at no cost to them. That's why it's so important to get involved."
Smashburger has already committed to a sponsorship for the upcoming 5K, in which they are not only making an in-kind donation to the organization, but will also be providing gifts and prizes for participants, and even have some employees individually raise money by participating in the walk/run.
The Smashburger franchisees, who have plans to open 10 Charlotte-area stores over the next few years, are also working with local schools and charities to host fundraising events.
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