Industry News | April 26, 2011
Smashburger Now 100 Stores Strong
Smashburger opens the doors to its 100th store on April 27 in Schaumburg, Illinois. Since its debut more than three years ago, Smashburger has successfully opened stores in 20 states and 29 markets with an even mix of corporate and franchise units.
"We've accomplished a lot in three years and can attribute our growth and success to our loyal customers, our talented team and franchise partners, and the dedication of our shareholders and advisors," says Smashburger CEO and chairman Dave Prokupek. "The strong commitment to our brand by these groups in the midst of a recession has allowed us to achieve rapid success in a short period of time."
Smashburger's burgers start with 100 percent Certified Angus Beef, cooked to order and smashed on a flat grill to sear in the juicy flavor. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, entree salads, and an array of signature sides like rosemary and garlic-seasoned Smashfries, sweet potato Smashfries, crispy haystack onions, and veggie frites. Burger lovers can pair their meals with Haagen-Dazs shakes, malts, and floats and an array of local craft bottled beers and wine.
"Burgers are America's favorite food, and Smashburger has put burgers back into peoples' lives in a unique way. It's more than just a place to eat burgers, it's also about becoming part of the culture where our stores open," says Tom Ryan, founder and chief concept officer.
Smashburger plans to open 85 new stores in 2011 ending the year at approximately 175 units with a goal to reach 500 stores in the next few years. International expansion is also part of Smashburger's plans for continued growth.
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