Industry News | January 18, 2011
Smashburger’s ‘Sin’-ful Burger Becomes Nationwide LTO
Smashburger took its Sin City Smashburger nationwide on January 17. Before, this burger was found only on Las Vegas Smashburger menus. The Sin City Smashburger was crafted with the Vegas “city that never sleeps” lifestyle in mind. It features a Certified Angus Beef Smashburger, placed on an egg bun, then topped with a fried egg, applewood smoked bacon, melted American cheese, grilled and haystack onions, and the signature smash sauce. The Sin City Smashburger will only be available at Smashburger locations until February 27.
“The Sin City Smashburger was such a popular menu item in Las Vegas that we couldn’t resist bringing this delicious burger to all of our restaurants,” says Smashburger founder Tom Ryan. “This will be the first time in Smashburger history that we take a regional burger on the road nationwide, and we know that the award-winning Sin City Smashburger will be enjoyed across the country.”
In addition to the new menu item, one customer will win a free trip to Las Vegas, the hometown of the Sin City Smashburger. The prize package includes airfare for two, a two-night stay in a luxury hotel, and a limo ride to a Las Vegas Smashburger. To enter the sweepstakes, Smashfans simply enter a validation code found on the bottom of their Smashburger dining receipt at the chain’s Facebook page. In addition, each week during the Sin City Smashburger’s stay, one fan will be chosen to receive free Smashburgers for a year. The contest runs from until March 6 and the recipient of a trip to Las Vegas will be announced on March 7.
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