Industry News | July 16, 2014

Smashburger Serves Up Organic Arugula, Mushrooms

Smashburger added organic arugula and organic mushrooms on its menus nationwide, introducing its new Organic Arugula, Truffle Mushroom & Swiss Burger. Last year, Smashburger introduced additional organic beverage options, including Honest Fresh-Brewed Organic Teas and Apple Juice, and Horizon Organic Milk. The company is also in the process of identifying more ways to incorporate all-natural items to their menu, including all-natural grilled chicken and ice cream.

“The trend toward wholesome, fresh ingredients is something that has always been a mainstay on our menu, and the growing preference for organic options fits in well with our focus on food innovation,” says Tom Ryan, founder and chief concept officer for Smashburger. “We constantly seek out opportunities to provide new, on-trend offerings to our guests while still delivering great value. The addition of organic arugula and mushrooms and our updated Organic Arugula, Truffle Mushroom & Swiss Burger live up to that commitment, and bring a burger offering on par or superior to those found at casual-dining restaurants.”

The new Organic Arugula, Truffle Mushroom & Swiss Burger serves up a synergy of flavors through the Swiss cheese, truffle oil, and grilled mushrooms, combined with the peppery, green notes from the arugula and the creaminess of the melted Swiss and mayo. The original Truffle Mushroom & Swiss Burger is also still available. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.