Industry News | December 1, 2011
Smashburger Sets its Sights on Canada
Smashburger, the fast growing better burger concept in the U.S., announced it has signed its first two lease agreements in the Calgary market, bringing its juicy burgers, tender chicken sandwiches, and fresh salads to Canada for the first time.
The company expects to open its first Calgary location in 2012. It plans to open 10 to 15 units in the Calgary and Edmonton markets over time.
Smashburger is targeting additional growth in Canada and is actively seeking experienced multi-unit operators to become franchise partners across all provinces. This marks the second international commitment for Smashburger, following on the heels of its recent franchise agreements for the Middle East.
The first Smashburger restaurants in Calgary will be company-operated and located at Centre 32, 2770 32 Ave. NE and at 8888 Country Hills Boulevard NW.
“We are eager to introduce Smashburger’s better burger offering and our diverse menu of chicken sandwiches, fresh tossed salads, and signatures sides to residents in Calgary and Edmonton,” says Dave Prokupek, chairman and CEO of Smashburger.
“Canada is a very attractive market to us and we believe we are bringing a premium dining experience at a competitive price point to local residents. In addition to our company locations here, we are in active discussions with potential franchise partners to further expand our presence with experienced operators in both Vancouver and Toronto.”
Smasburger will continue its focus on serving a localized menu for its guests in Calgary with the addition of a locally inspired burger developed specifically for area residents. The regional burger will be unveiled at the time of the opening.
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