Industry News | November 26, 2013

Smashburger Signs New Deals for CA, FL, NC

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Smashburger announced it has added four new partners to its growing family of better-burger franchisees. The commitment for 54 new restaurants brings Smashburger’s total active franchise pipeline to about 400 units set to open over the next several years. As a part of the company’s ongoing commitment to expand operations across all fifty states, the agreements launch Smashburger into new markets in Oakland, California, and Orlando, Florida, in addition to further extending its footprint in Atlanta; Charlotte, North Carolina; and Jacksonville, Florida.

“We are pleased to expand our growing national footprint with the addition of four talented new franchise partners that are well qualified to introduce Smashburger’s better burgers and premium hospitality experience to consumers in new cities,” says Scott Crane, CEO of Smashburger. “Smashburger has seen great success in rekindling Americans’ love affair with burgers across the 30 states we operate, so we are excited to partner with a new group of industry experts to bring our one-of-a-kind experience to new guests and help us continue executing on our steady growth path.”

Each of Smashburger’s new franchise partners brings restaurant operations and management experience to the restaurant brand.

Smashburger has partnered with Robert Marshall of Bamaberto LLC to expand the brand’s presence in Atlanta with 23 new restaurants set to open over the next few years. In addition to the new units, Mr. Marshall and his team will also acquire five existing Smashburger locations. Mr. Marshall formerly held a position in operations at McDonald’s.

Smashburger partnered with Ray Ruiz and Wellesley Bromfield of Two Spurs LLC to debut 18 Smashburger restaurants in Orlando and Jacksonville, Florida. Both Mr. Ruiz and Mr. Bromfield are former McDonald’s franchisees. 

Smashburger partnered with husband-and-wife team Emon and Ladonna Toliver of NorCal Restaurant Group to debut Smashburger in the Oakland, California, area with nine new restaurant locations. The pair also own and operate four Wingstop locations in the area.

Smashburger partnered with Steven Taylor, Chris Smith, and Jay Kikel of CapQueen3 to open six new restaurants in Charlotte, North Carolina, over the next few years. Taylor and Smith are owners of the Smashburger in Columbia, South Carolina. Jay Kikel was a former operator of Five Guys Burgers & Fries franchises.