Industry News | July 14, 2009

Smashburger Takes On Idaho

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Smashburger plans to open its first Idaho location this August in the town of Meridian. It’s the first of five planned restaurants in the state.

“Burger lovers everywhere are embracing our 'better burger' concept and [are] helping to make Smashburger every city’s favorite burger place,” says Smashburger founder Tom Ryan. “Burger fanatics in Treasure Valley are sure to fall in love with our mouthwatering Smashburgers. We even have delicious Smashchicken sandwiches, Smashdogs, and Smashsalads for those who prefer an alternative. We look forward to earning our place as Idaho’s favorite burger place.”

A regional menu created specifically for Idaho will be available at statewide stores. It includes the Idaho Smashburger or Smashchicken made with potato chips, cheddar cheese, lettuce, tomato, onion, and mayo on a potato bun; the Huckleberry shake; and local bottled beer.

Smashburger plans to open five Idaho locations over the next few years, and is scheduled to open between 30 and 60 new restaurants nationwide by the end of 2009.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.