Industry News | July 2, 2013

Smashburger Unveils PB&J Shake this Summer

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Smashburger, the rapidly expanding better burger restaurant concept, unveiled its newest Häagen-Dazs shake, the Peanut Butter & Jelly, plucked directly from its secret menu of items created by guests themselves. This hand-spun shake combines premium Häagen-Dazs vanilla ice cream blended with strawberry syrup and crushed Nutter Butter Cookies to create an authentic peanut butter and jelly blend with every sip. The Peanut Butter & Jelly shake is available from July 1 through September 30, 2013.

 

In honor of National Ice Cream Month this July we are pleased to introduce our newest shake inspired by the true American classic, the Peanut Butter and Jelly,” comments Tom Ryan, founder and chief concept officer for Smashburger. “Our customers have been coming up with secret menu items for several years, and the Peanut Butter and Jelly shake has become a favorite. What better time than summer to reinvent the classic in the form of a rich and creamy hand-spun treat that can be enjoyed at all times of day.”

 

Smashburger’s menu features a variety of customized recipes featuring nationwide favorites as well as regionally inspired burgers, sandwiches, and sides that Smashburger creates to fit the taste preferences of the local market. The menu also allows guests to build their own recipe, thanks to its “Create Your Own” offering, that has led to the development of several secret menu items.