Industry News | June 2, 2011

SmashFans Become Movie Makers

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Smashburger, the nation’s fastest growing “better burger” fast-casual restaurant concept, kicked off the summer burger season with a celebration of the Classic Smashburger, its most popular menu item. 

To reward loyal fans for their allegiance to the Classic, Smashburger has launched its ‘Why I Love the Classic Smashburger’ video contest, where enthusiastic SmashFans across the country are invited to create video entries about why they crave Smashburger’s most irresistible entrée. Videos can be emailed to classic@smashburger.com from June 1 through June 20, where they will be reviewed by Smashburger for a chance to go to the finals. 
 
The five top finalists will have their video entries posted to Smashburger’s Facebook page from June 24 through June 30 where fans will be invited to vote for the best submission, with the winner receiving free Smashburger for a year. The winner will be announced on July 1. Smashburger fans who vote for their favorite video will also have a chance to win various prizes.
 
“Our SmashFans are fanatical about the Classic Smashburger and their appreciation for this juicy burger served on an artisan butter-toasted egg bun with fresh lettuce, onions, pickles, tomato, and our signature Smash Sauce has consistently put this burger in the top spot on our menu,” says Tom Ryan, founder and chief concept officer for Smashburger.  “We have a very enthusiastic following that passionately spreads the word about why they love Smashburger, so we felt a video contest would be the perfect way for Classic Smashburger fanatics to share their obsession for our most popular burger. We wish all of the competitors the best of luck and look forward to seeing who is crowned the winner.”   
 
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.