Industry News | July 20, 2012

Smithfield’s Chicken Sponsors Blood Center in Raleigh, N.C.

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Smithfield’s Chicken ‘N Bar-B-Q is pleased to announce its recent participation as a meal sponsor for Rex Blood Center in Raleigh, N.C. On Monday, July 16, Smithfield’s Chicken ‘N Bar-B-Q provided lunches for blood drive donors at Rex Blood Center.

Rex Blood Services is a not-for-profit, community blood bank dedicated to providing a safe, adequate blood supply to patients at Rex Hospital and other area hospitals. In 1962, Rex Blood Services began as Raleigh's first community blood donor facility.

Its mission is to provide the highest standard of care and service to area blood donors and patients, while promoting the importance of community participation and awareness of the need for, and importance of, blood donation.

“When Sandra Brooks of Rex Blood Services came to us and told us that ‘every day in the US, over 32,000 blood transfusions take place,’ and that many of them occur in our Triangle-area hospitals, often benefiting patients fighting long-term illnesses such as cancer and sickle cell anemia, we knew we wanted to help support them in whatever way that we, as a restaurant brand, could,” says Richard Averitte, marketing director for Smithfield’s Chicken ‘N Bar-B-Q. “Treating those life-sustaining volunteers who donate blood to lunch, essentially, is something we took great pride in being able to do.”

Sandra Brooks of Rex Blood Services explains from a blood donor’s perspective: “Our donors know that Smithfield’s applauds their volunteerism and community service. They enjoy knowing that these organizations are invested in the lives of people around them.”