Industry News | October 25, 2012
Smithfield's Activates Good With Nonprofit Partnership
Smithfield’s Chicken ‘N Bar-B-Q is proud to announce its support of Activate Good, a North Carolina a 501(c)(3) nonprofit organization that works to “activate volunteers and inspire a culture of helping others to ensure that local causes get the help they need to serve our community.”
Smithfield’s joins Activate Good’s inaugural Corporate Volunteer Council as the second North Carolina corporation to do so.
Smithfield’s Chicken ‘N Bar-B-Q has a strong history of regularly supporting community organizations and deserving projects, and hopes to inspire other corporate donors to join it in its support of the organization that “inspire(s) a culture of helping others.”
The Activate Good Corporate Volunteer Council is a membership-based alliance through which companies network with one another, bolster their employee volunteer programs, and help devise strategies to boost volunteerism in Raleigh and the greater Triangle, says Activate Good’s Tom Zajkowski, corporate relations chair.
Already providing thousands of dollars in community support annually through food and financial donations, Smithfield’s Chicken ‘N Bar-B-Q aims to collaborate with other members of the inaugural Council in an effort to work together to increase the reach and impact of their individual projects where opportunities for collaboration and volunteer development may exist.
“One business supporting a local cause, or many causes of the course of a year, can only do but so much,” says Richard Averitte, marketing director of Smithfield’s Chicken ‘N Bar-B-Q. “But when you combine our corporate efforts with those of other businesses with a focus on corporate responsibility through an organization like Activate Good, the actual impact on our communities that we serve can grow exponentially.”
Amber Smith, president of Activate Good, says, “We've seen firsthand the generosity and community spirit of Smithfield's Chicken 'N Bar-B-Q and its people. We know they'll bring that spirit to the Corporate Volunteer Council, and we are beyond excited to have them on board."
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