Industry News | October 25, 2012
Smithfield's Activates Good With Nonprofit Partnership
Smithfield’s Chicken ‘N Bar-B-Q is proud to announce its support of Activate Good, a North Carolina a 501(c)(3) nonprofit organization that works to “activate volunteers and inspire a culture of helping others to ensure that local causes get the help they need to serve our community.”
Smithfield’s joins Activate Good’s inaugural Corporate Volunteer Council as the second North Carolina corporation to do so.
Smithfield’s Chicken ‘N Bar-B-Q has a strong history of regularly supporting community organizations and deserving projects, and hopes to inspire other corporate donors to join it in its support of the organization that “inspire(s) a culture of helping others.”
The Activate Good Corporate Volunteer Council is a membership-based alliance through which companies network with one another, bolster their employee volunteer programs, and help devise strategies to boost volunteerism in Raleigh and the greater Triangle, says Activate Good’s Tom Zajkowski, corporate relations chair.
Already providing thousands of dollars in community support annually through food and financial donations, Smithfield’s Chicken ‘N Bar-B-Q aims to collaborate with other members of the inaugural Council in an effort to work together to increase the reach and impact of their individual projects where opportunities for collaboration and volunteer development may exist.
“One business supporting a local cause, or many causes of the course of a year, can only do but so much,” says Richard Averitte, marketing director of Smithfield’s Chicken ‘N Bar-B-Q. “But when you combine our corporate efforts with those of other businesses with a focus on corporate responsibility through an organization like Activate Good, the actual impact on our communities that we serve can grow exponentially.”
Amber Smith, president of Activate Good, says, “We've seen firsthand the generosity and community spirit of Smithfield's Chicken 'N Bar-B-Q and its people. We know they'll bring that spirit to the Corporate Volunteer Council, and we are beyond excited to have them on board."
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.