Industry News | September 4, 2012
Smithfield's Announces 2012 Tailgate Promotions
Smithfield's Chicken 'N Bar-B-Q is excited to announce the launch of its annual fall football promotions, including the always-popular Smithfield's Chicken 'N Bar-B-Q photo contest and a new addition to the lineup--the RealTailgate.com College Football podcast.
The podcast, sponsored by Smithfield's, is hosted by Demetri Ravanos, host of "The Morning Drive" on Talk Radio 850, and Rashim Lee, editor and blogger for sports blog "Bottom of the 4th Quarter." The weekly podcast will focus on college football in North Carolina, and studio guests will include collegiate coaches, college football analysts, and other national media hosts.
Ravanos, Lee, and guests will hash out predictions, play-by-plays, and the rivalries of four ACC schools and Eastern Carolina University that the locals either love or hate. The weekly podcast will be published on RealTailgate.com, theMesh.tv, and in the iTunes store.
"We are very excited to be working with Smithfield's Chicken 'N Bar-B-Q on delivering 'The RealTailgate.com College Football Show' through our online network of shows and podcasts on theMesh.tv," says Alan Jackson, executive director of Jackson Group Interactive, which is helping produce the weekly podcast.
Smithfield's continues the football season promotional lineup with an entertaining photo contest. Professionals and amateurs alike are encouraged to strike their best Real Tailgate pose for a chance to win prizes from the restaurant. Participants are encouraged to shove a box of Smithfield's chicken under their arm like a football and take a photo while striking the iconic Heisman pose.
Every photo submitted will receive a $10 Smithfield's gift certificate. In December, Smithfield's Chicken 'N Bar-B-Q will post the five best photos on its Facebook page. The guest whose photo receives the most votes will receive a 20-person Smithfield's party pack.
"Every season, we try to push the boundaries of traditional marketing a little bit, while still keeping our loyal patrons' love for our Eastern North Carolina barbecue, fried chicken, and real football tailgating in mind," says Richard Averitte, marketing director for Smithfield's. "And if we can add some fun, like with our 'Strike the Real Tailgate Pose' promotion, we're certainly going to get excited about it."
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