Industry News | July 2, 2010

Smithfield's Chicken 'N Bar-B-Q Supports U.S. Troops

Smithfield’s Chicken ‘N Bar-B-Q has announced plans for its 2010 Freedom Week promotion – an annual campaign that the restaurant brand promotes each July celebrating our nation’s independence, while supporting members of the U.S. military. Smithfield’s Chicken ‘N Bar-B-Q’s Freedom Week 2010 will begin Friday, July 2, 2010 and last until Friday, July 9, 2010.

Smithfield’s Chicken ‘N Bar-B-Q is offering several opportunities for customers to support Freedom Week and get their friends and family in on the excitement and fundraising.

Features of the restaurant’s campaign include:

Tweet for Troops

Customers who are utilizing the micro-blogging service Twitter can support Freedom Week and the Wounded Warrior Project by including #FreedomWeek in their posts about the promotion taking place at @SCNBNC. $0.10 for each tweet will be added to the campaign’s fundraising total.

Commemorative T-Shirts

Fundraiser T-shirts will be available at all Smithfield’s Chicken ‘N Bar-B-Q locations for $14.95, a portion of which benefits the Wounded Warrior Project. Shirts can also be purchased online.

2010 Freedom Run

Smithfield’s Chicken ‘N Bar-B-Q is also supporting the inaugural 5K Freedom Run, hosted by the American Legion Auxiliary in Wake Forest, North Carolina. The run is going to be held on Saturday, July 3, 2010, with proceeds supporting veterans, past and present, along with active military personnel.

Military Rideshare

Aside from in-house and community fundraising programs, Smithfield’s Chicken ‘N Bar-B-Q is also leveraging the power of the North Carolina barbecue brand to raise awareness amongst North Carolina military families of MilitaryRideShare.com. MilitaryRideShare.com is a free website that was designed by a former Marine to provide a place for Marines, Sailors, Airmen, and Soldiers to connect online for coordinating shared rides and travel. The program aims to save those making similar trips money on transportation costs.

“We have long served the troops with the motto, "Grateful to serve those who serve,’" says Richard Averitte, Smithfield’s Chicken ‘N Bar-B-Q’s marketing director. “We hope our efforts can help such a wonderful organization as The Wounded Warriors project.”

For more information on the 5K Freedom Run, contact Anne Deal, race coordinator for the American Legion Auxiliary at littledeal@earthlink.net. For more information about the Wounded Warriors Project, please visit the official website online at http://www.WoundedWarriorProject.org/. For more information on MilitaryRideShare.com, please visit MilitaryRideShare.com.

For more information on the Smithfield’s Chicken ‘N Bar-B-Q brand, please visit http://www.SCNBNC.com/, http://www.WeShipBarBQ.com/, and http://www.Summerof20Tea.com/.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.