Industry News | July 30, 2012
Smithfield's Intros Summer Photo Promotion
Smithfield’s Chicken ‘N Bar-B-Q is pleased to announce the launch of its annual summer photo promotion, which rewards participating customers with in-store gift certificates that can be used toward the purchase of barbecue and other Smithfield’s menu favorites.
Smithfield’s Chicken ‘N Bar-B-Q wants to know, Where do customers go on vacation? The beach or the mountains? A cruise or a campground? A theme park, ballpark, or national park? Or the open road or off the beaten path?
The promo asks fans to take a summer vacation picture in a Smithfield’s T-shirt at their destination of choice.
“Our summer photo contests are a favorite with our customers,” says Richard Averitte, marketing director for Smithfield’s Chicken ‘N Bar-B-Q. “We like to have fun with it and so do those who participate. We like to think of it as a tasty way to reward our most loyal patrons—with free rewards served in barbecue, fried chicken, and sweet tea.”
Smithfield’s Chicken ‘N Bar-B-Q’s customers can participate in the “What I Did On My Summer Vacation” photo promotion by purchasing a Smithfield’s Chicken ‘N Bar-B-Q T-shirt at any location for only $7.99 (choose from red, green, gray, and blue), wearing the shirt while on vacation and snapping a picture or two, uploading the picture at http://summer-with-scnb.tumblr.com/, or emailing it to email@example.com before August 26.
Participants will receive another T-shirt for free, plus a $10.00 Smithfield’s Chicken ‘N Bar-B-Q gift certificate.
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