Industry News | November 22, 2013

Smithfield's Promotes Richard Averitte

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Smithfield's Chicken ‘N Bar-B-Q /SCNB Chicken ‘N Bar-B-Q continues to grow, opening its newest restaurant most recently in Greensboro, North Carolina. This expansion is the result of vision and a comprehensive marketing strategy executed by Richard Averitte. The company’s former director of marketing, Averitte was recently promoted to vice president of operations.

Averitte will be responsible for all operational aspects of company stores and marketing for the entire brand. Averitte is part of the management team guiding Smithfield's Chicken ‘N Bar-B-Q /SCNB Chicken ‘N Bar-B-Q through its expansion plans. The company is enjoying one of its best years ever.

In addition to managing the operational aspects of the company stores, Averitte is responsible for the brand’s marketing strategy to grow Smithfield's Chicken 'N Bar-B-Q across North Carolina and the SCNB brand out of state. Averitte oversees the company's distribution and supply chain relationships, all marketing campaigns and tactics.