Industry News | October 3, 2013

Smithfield's Thrilled for Western NC Expansion

Smithfield’s Chicken ‘N Bar-B-Q opened its new Greensboro restaurant at 4101 Fernhurst Way on August 22, 2013, and received overwhelming support from the Greensboro community. This store is the brand’s 34th location to serve the high quality food and hospitality that was rooted in the restaurant’s humble beginning.

When Smithfield’s Chicken ‘N Bar-B-Q first opened in downtown Smithfield, North Carolina, in 1964, it was just called Smithfield’s and was located in a tall, brick building with tin ceilings, cloth awnings, and a sink in the dining room so the farmers could wash up before a meal of Eastern North Carolina-style (or vinegar-based ) bar-b-q, potato salad, coleslaw, fried chicken, and sweetened iced tea. Since then Smithfield’s Chicken 'N Bar-B-Q has grown, and the new Greensboro store opens the door to the west for expansion.

On opening day of its new Greensboro restaurant, “The positive support of this location decision was tangible. The sheer volume of sales was amazing,” says Richard Averitte, vice president of operations. “We are grateful to serve the Greensboro community. It represents our initiative to move into the western part of the state.”

And that expansion plan makes the loyal customer base very happy. The Smithfield's Chicken 'N Bar-B-Q Facebook and Twitter pages were ablaze with excitement from fans eagerly awaiting the Greensboro opening, as well as encouraging the restaurant to open a store in their area—and those areas spanned the nation. For example, this post and similar versions peppered the restaurant’s page: “Congratulations on your new store in Greensboro. As you can see… everyone wants you to build one nearer to them, and I'm no exception.”