Industry News | April 25, 2013
Smoothie King and Its Guests are 40 Years Strong
Smoothie King Franchises will continue its celebration of serving as the premier global smoothie and nutritional lifestyle center for the past 40 years with the launch of its “40 Years Strong” campaign and “40 over 40” contest.
The campaign will showcase the brand’s authentic roots in health and wellness, while recognizing those who continue to make the world a stronger, happier place.
Taking place online via Facebook and a dedicated microsite, “40 over 40” encourages Smoothie King guests to nominate people, age 40-plus, who embody the Smoothie King spirit of health, wellness, and strength.
Guests are asked to submit the nominee’s photo and brief story on how they are making a positive impact on their community. Smoothie King will then select the most inspiring stories, and 40 nominees will win $1,000 each to support them on their path.
Those who submit will receive a buy one smoothie, get one free coupon and also be automatically entered to win a $100 Smoothie King gift card.
“Smoothie King has made living a healthy, active lifestyle a priority for the past 40 years, and we’ve only gotten better with age,” says Smoothie King global CEO Wan Kim.
“Turning 40 is no longer considered taboo because of the growing awareness and education around what we need to stay fit and healthy—from nutrition to exercise,” he adds. “The ‘40 Years Strong’ campaign was created to give back to those who have walked our path and who continue to inspire along the way.”
“40 Years Strong” is the second in a string of campaigns that will roll out over the year in commemoration of the brands four decades of success.
“Lean into Life,” which ran for six weeks in January and February, rallied fans as they participated in weekly challenges encouraging them to explore new ways to be good to themselves in 2013.
The “40 Years Strong” campaign and contest will be supported with digital ads and via Facebook with a “40 Years Strong” tip series for the heart, mind, and body; a look back series highlighting health, wellness, and fitness trends over the past 40 years; and weekly inspirations through sharing nominees.
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