Industry News | July 26, 2011
Smoothie King, ExerciseTV Partner for Weight Loss
Smoothie King, the 1973 creator of the nutritional smoothie, in partnership with Nutrition53, unveils its new smoothie designed specifically to help lose fat, curb hunger, and tone muscle, with the debut of its new Lean1 Smoothie. Created to satisfy the increasing demand for accessible weight loss solutions, the nutritious Lean1 Smoothie is formulated with Nutrition53's Lean1 weight loss formula and combines powerful nutrients to help Smoothie King fans get lean and stay lean with the convenience of a healthy meal replacement smoothie.
Launching across all stores by July 26, Lean1 is supported by Smoothie King's new "Lean On Us For Lunch" campaign. In partnership with ExerciseTV, the company will deliver free lunch time fitness content through its Facebook page. Smoothie King will offer 20 ounce Lean1 smoothies for $1 on July 27, which fans can obtain by visiting the website at www.smoothieking.com/leanonus. Additional coupons as well as tips from ExerciseTV will be offered throughout the campaign.
Delivering 20-30 grams of premium protein that boosts energy levels at all times of the day, Smoothie King's Lean1 Smoothie helps burn body fat up to 68 percent faster, tone and define lean muscle, speed recovery from workouts, and achieve and maintain a healthy, fit body. Lean1 Smoothies are available in 3 flavors: vanilla, chocolate and strawberry. They are 100 percent lactose free. Each smoothie contains Omega-3 fatty acids, 17 fruits and vegetables, three grams of fiber, specialized herbal extracts that effectively suppress appetite, and heart healthy phytosterols in every serving, making a perfect meal replacement or snack at fewer than 300 calories.
"We saw a need in the market for on-the-go products that satisfy health-conscious consumers," says Steve Kuhnau, co-founder, president, and CEO of Smoothie King. "With the Lean1 Smoothies we are providing our fans a way to get the powerful nutrients they need to get fit, in an accessible, convenient way."
Smoothie King has partnered with ExerciseTV – the leading digital fitness network and online destination for health and fitness, available in 43 million digital television homes – for the launch of the Lean1 Smoothie and "Lean On Us For Lunch" campaign. Featuring mini workouts and fitness tips from top trainers, this is a one-two punch to knock out pounds and get lean. Catering to individuals with a limited amount of time to squeeze in a workout, this partnership will motivate people to utilize their lunch hour to obtain their weight loss goals.
"People are constantly looking for healthy, accessible ways to lose weight or simply get in shape," says Cindy Kuhnau, co-founder and senior executive vice president of Smoothie King. "We wanted to offer our customers a nutritious product and the tools that will help them achieve their goals. Lean1 is a delicious option, and through the partnership with ExerciseTV, we hope to provide a program that can be easily incorporated into the busy, active lifestyles of our fans."
Smoothie King is the exclusive outlet for Lean1 Smoothies, and Lean1 weight loss protein powder is available for purchase at select Smoothie King stores.
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