Smoothie King Franchises Inc. opened two new locations in New Orleans. The first is located at 2801 Magazine Street and is a 1,903-square-foot store featuring the new Smoothie King store design developed by WD Partners. The second is a kiosk location in the new Outlet Collection at Riverwalk.
“Smoothie King was born in New Orleans, and it is the ongoing support we’ve received from this community that has propelled us to be the leading smoothie franchise concept for the past 20 years,” says Smoothie King Global CEO Wan Kim. “Our three corporate locations in New Orleans will feature our new store design giving guests an opportunity to experience where Smoothie King is headed nationally and internationally.”
The new Smoothie King store design at 2801 Magazine Street, the Outlet Collection at Riverwalk, and Clearview Palms reinforce the company’s new positioning of offering purpose-based smoothies for every need. Features include the company’s new logo, visuals reinforcing the brand’s purpose-driven positioning, and a large mural highlighting Smoothie King founder, Steve Kuhnau’s original purpose (at the Magazine Street location only).
“By bringing the new Smoothie King design to these high traffic locations in New Orleans, we are sharing our future with the market that made us,” says Chris Webb, director of company store operations.
Smoothie King currently has 51 franchised locations throughout the New Orleans metro area. These two new locations bring the total company owned stores in the New Orleans area to three with plans to open more than 20 throughout the country this year.