Industry News | August 16, 2012
Smoothie King Recruits New Orleans Saints' Jimmy Graham
Smoothie King Franchises, Inc., the premier smoothie bar and nutritional lifestyle center, announced its partnership with the nation's No. 1 NFL tight end, Jimmy Graham, to help bring healthy and functional products and promotions to more fans in the greater New Orleans region.
Kicking off this week, Graham's likeness will appear across multiple local channels, including Smoothie King advertising, giveaways, retail items, merchandise, and limited-time offers.
A longtime fan of Smoothie King's popular high-protein, low-carb, Gladiator, Graham has inspired the company to launch a limited-time smoothie for future athletes.
Smoothie King's exclusive Gladiator Jr. offers a protein-packed fruit smoothie with 100 percent of children's RDA of vitamins and minerals. Smoothie King will also offer The Graham Slam, a limited promotion of three Smoothie King enhancers for $1.99, which allows guest to customize their smoothies to support individual health needs.
"On behalf of the Greater New Orleans Marketing Fund, we are thrilled to have our city's very own superstar, Jimmy Graham, as the Smoothie King spokesperson in New Orleans," says Tyronne Astugue, a local Smoothie King Franchisee. "Jimmy's passion for healthy living is a perfect fit with the Smoothie King brand and something we look forward to sharing with our New Orleans guests this year."
Smoothie King guests will also have the opportunity to sign up in store or online for the chance to win an autographed Jimmy Graham helmet, #80 jersey, or football. There will be two lucky Smoothie King winners chosen each month.
"Smoothie King makes it easy for me to grab a healthy, quick meal after grueling workouts,” Graham says. “I have been a Gladiator fan for some time and am excited to partner with Smoothie King and share their healthy options with New Orleans.”
Supporting Graham's involvement with local charity, Boys Town Louisiana, Smoothie King will conduct several promotions during the next year, donating funds to help to ensure children and families in Louisiana get the life-changing care they need.
This year alone, Smoothie King has experienced double-digit growth, is ranked No. 1 juice bar for the 19th year by Entrepreneur, and was honored in QSR magazine's first-ever “The Global 30.”
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