Industry News | January 28, 2014

Smoothie King Targets Atlanta for Growth

Smoothie King Franchises Inc. announced it is targeting Atlanta for franchise expansion. The company, which will unveil its new store design next month in South Florida, is aiming to open 25 new locations in the market over the next five years.

Smoothie King currently has 44 locations in the Atlanta market with three locations planned to open in the next six months in Alpharetta, Suwanee, and Buford. Smoothie King is currently seeking qualified franchisees to develop single- and multi-unit agreements in additional communities within the metro area.

“Smoothie King has built a loyal following over the last 20 years since we opened our first location in Atlanta in 1994,” says Smoothie King Global CEO Wan Kim. “With our new, refreshed brand image; pipeline of delicious, nutritional products that will be introduced in 2014; and four consecutive years of positive same-store sales, we are confident Smoothie King has great potential for further development in Atlanta and is a strong business opportunity for local entrepreneurs.”

Local Smoothie King franchisee Seigfried Jones spent more than 17 years working in parks and recreation before opening his first Smoothie King December 30 in Tyrone, Geogria.

“A few years ago, my children, who were both teenagers at the time, frequented Smoothie King in metro Atlanta and introduced me to the product. It was not only tasty, but also nutritious. I was sold from day one,” Jones says. “I’ve always wanted to own my own business. My years working with parks and recreation gave me a solid foundation to be a business owner, while the support from Smoothie King gave me the opportunity to franchise with a proven concept.”

To further fuel Smoothie King’s expansion in the Atlanta area, the company is actively seeking qualified franchisees and will hold a Discovery Day on Friday, February 7.

Smoothie King plans to add 940 new franchised and corporate locations domestically over the next four years. Even with more than 500 locations in the U.S., the brand still has extensive smoothie franchise opportunities available in the Southeast, Mid-Atlantic, and Northeast regions, as well as Texas. Smoothie King also continues to expand internationally through both master franchise and corporate stores in South Korea, Singapore, and the Cayman Islands, and is focusing on identifying partners in several key countries in Asia and the Middle East.