Industry News | January 8, 2014

Smoothie King Tones Up with Firm and Burn Smoothie

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Firm and Burn, a new smoothie from Smoothie King Franchises Inc., rings in the new year by aiming to address two of the most popular resolutions Americans make every year: lose weight and get fit. The Firm and Burn smoothie combines the shaping up benefits of Gladiator, Smoothie King’s proprietary protein supplement, with the weight management benefits of Lean1, Nutrition53’s bestselling fat burning supplement.

The Firm and Burn smoothie can be used as a meal replacement or as a post-workout recovery. Ingredients include chocolate Gladiator, chocolate Lean1, and peanut butter. Each 20 oz. smoothie has less than 300 calories and has 36 grams of lean protein, 17 grams of carbs, 5 grams of fiber, and 6 grams of sugar.

“We are a franchise brand and many of our best ideas come from our franchise community,” says Tom O’Keefe, president and COO. “Our franchisees created this customizable smoothie for guests looking for a post work-out option that also promoted weight management. The benefits of combining Gladiator and Lean1 make this smoothie a tasty solution to tackle our guests’ New Year’s resolutions.”

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