Industry News | March 17, 2014

Smoothie King Unveils Veggie Blends Smoothies

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Smoothie King Franchises Inc. announced its new Veggie Blends, aimed to help guests get their greens in a convenient way. Using carrots and kale, Smoothie King’s three new smoothies, Berry Carrot Dream, Apple Kiwi Kale, and Carrot Kale Dream, offer vitamins and minerals, are under 300 calories, and feature a fruity taste.

Smoothie King’s new Berry Carrot Dream smoothie blends carrots with strawberries, orange juice, bananas, and apple juice. Apple Kiwi Kale blends kale with apple juice, kiwi juice blend, and bananas, resulting in a Granny Smith apple–taste that has fiber; iron; vitamins K, A, and C; calcium; antioxidants; and organosulfur compounds. Carrot Kale Dream features carrots and kale blended with orange juice, bananas, apple juice, and vanilla protein, creating a dreamsicle orange and vanilla flavor.

“At Smoothie King, our mission is to inspire a healthy and active lifestyle for our guests. Nearly three-quarters of adults are not eating enough vegetables and our new Veggie Blends encourage guests to incorporate more vegetables into their diet in a way that tastes great,” says Wan Kim, owner and CEO of Smoothie King. “As we continue to demonstrate our leading position in the smoothie category, we are confident Veggie Blends will be a strong traffic-driver for our more than 650 corporate- and franchise-owned locations around the world.”

With the addition of carrot and kale to Smoothie King’s menu, guests have the option to add the nutrient-rich vegetables to any of their favorite smoothies, including Kids’ Kups.

“In test markets, we received positive feedback from parents that added carrots or kale to their children’s favorite smoothies,” says Chris Webb, director of company store operations at Smoothie King. “We’ve had guests add kale to our Blueberry Heaven and Pure Recharge offerings and carrots to Orange Kabam. It’s a great way to further enhance the nutritional value of any of our already nutrient-rich smoothies.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.