Industry News | September 6, 2006

Sonic Adds New Milk to Menu

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Sonic and The National Dairy Council have partnered on a milk offering. Expanding on its Ultimate Drink Stop(SM) selections, the drive-in concept is introducing low-fat (1 percent) white and chocolate milk in resealable 8-ounce plastic bottles. SONIC is also the third quick-service restaurant chain to feature the 3-A-Day of Dairy logo on its milk packaging, indicating it is an excellent source of calcium.

The single-serve milk can also be ordered as a beverage option in Sonic's kids meal at no additional charge.

"We're delighted that SONIC has added the new milks to their beverage lineup," says Paul Rovey, an Arizona dairy producer and chairman, Dairy Management Inc. "The new packaging and flavors provide added appeal to a beverage the whole family already enjoys, while giving them a prime opportunity to help get their three servings of dairy a day as recommended by the Dietary Guidelines for Americans."

A year-long study involving more than 100,000 elementary and secondary school kids found that kids consumed more milk when it was served cold in plastic bottles and offered in a variety of flavors. In addition, sales of single-serve milk at SONIC test market locations revealed that parents and kids like this new offering.