Industry News | February 7, 2012

Sonic Appoints O’Reilly to Chief Marketing Officer

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Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice president and chief marketing officer.

O’Reilly brings more than 20 years of senior level leadership in consumer driven marketing, brand management, and product development, including extensive experience within the quick service restaurant segment.

He most recently served as the chief concept officer of Einstein Noah Restaurant Group, Inc.

“We are very excited to add James to the Sonic Team,” says Cliff Hudson, chairman and chief executive officer. “He brings an impressive track record of innovative marketing, brand positioning, and product development.

“He is a seasoned executive who is highly regarded for his broad range of expertise, and we are confident that his leadership and insight will help support the growth of our brand.”

In his three years with Einstein Noah, O’Reilly managed several functions for the organization including marketing, research & development, and information technology. Most recently, his marketing and food innovation efforts drove positive same-store sales growth.

O’Reilly joined Einstein Noah after 13 years with YUM! Brands. He served in progressive roles throughout the YUM! system including international roles with KFC, Taco Bell, Pizza Hut, and Yum! Restaurants International; chief marketing officer of KFC; and senior vice president U.S. marketing of YUM! Brands.

Prior to his tenure with YUM!, he spent five years with Procter & Gamble's Canadian division.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.