Industry News | February 20, 2014

Sonic Blasts Get Makeover with Candy, Fruit Mix-Ins

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Sonic Drive-In has given a premium makeover to its fan-favorite Sonic Blast with six new Master Blast flavors. Customers who love Sonic’s Real Ice Cream can take the guesswork out of creating confections of fruit, cookies, candy, and Real Ice Cream by choosing one of six new Master Blast flavors, including Triple Chocolate, Turtle Pecan, Pineapple Upside Down, Banana Split, Chocolate Chip Cookie Dough, and Caramel Brownie.

“Unlike some competitors, we offer Real Ice Cream and it’s the foundation of every Blast flavor,” says chef Claes Petersson, vice president of product innovation at Sonic. “We took the already-delicious Blasts and turned them up a notch with more flavors and candy textures our adventurous guests are going to love. Plus, our Master Blasts are always hand-mixed, made to order, and customizable, guaranteeing each guest gets their perfect flavor.”

Each Master Blast is prepared with Real Ice Cream layered with a choice of six hand-mixed options. The Triple Chocolate Master Blast or Turtle Pecan Master Blast include caramel, chocolate, and pecans. For those craving fruit flavors, the Banana Split Master Blast or Pineapple Upside Down Master Blast offer real fruit blended in a creamy form. The Chocolate Chip Cookie Dough Master Blast and Caramel Brownie Master Blast duplicate bakery treats à la mode.

 

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