Industry News | December 29, 2008

Sonic Does Dollar Menu, Too

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Sonic America’s Drive-In®, today announced the national launch of its Everyday Value Menu. With the challenging economic environment, consumers are relying on special price offerings and value deals as options when dining out.

The new value menu includes primarily new products and new sizing on traditional favorites.

“Sonic’s new Everyday Value Menu provides guests the option to create a three-piece meal at a great price, as well as the opportunity to add on to their other favorite menu items,"said Paul Macaluso, vice president of Marketing for Sonic.

The new menu includes a variety of items available for a $1 each plus tax, all day, every day. Featured items, which may vary by location include: Jr. Deluxe Burger, Chicken Strip Sandwich , Jr. Fritos® Chili Cheese Wrap, Jr. Breakfast Burrito, Jr. Candy Sundae (available in four flavors – M&M’s®, Oreo®, Butterfinger® and Reese’s®), small Tots, small Fries, a small Famous Slush, a small Soft Drink, a Vanilla Cone, and a Fresh Banana.