Industry News | July 27, 2009

Sonic to Donate to Educational Programs

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Through a new program, Limeades for Learning, Sonic will donate more than half a million dollars to classrooms in local communities across the country, with Sonic customers directing the donation. The program stems from Sonic’s new partnership with DonorsChoose.org, a non-profit organization that helps public school educators find resources for classroom projects they wouldn't have funding for otherwise.

"Sonic and our franchisees have supported schools in local communities for decades," says Clifford Hudson, chairman and CEO for Sonic Corp. "During a time when teachers need help the most, we look forward to partnering with DonorsChoose.org to place supplies into classrooms and ultimately help students reach their full potential."

From August 31 to October 1, when customers purchase a fountain or frozen drink between a small and Route 44 size at Sonic, they can go online and vote for their favorite teacher's classroom project. Each drink will have a code used to place one vote for projects registered. Sonic will fund up to $100,000 of projects with the most votes each Friday for five weeks during the campaign. Though the voting campaign doesn't begin until late August, teachers are encouraged to visit www.LimeadesForLearning.com to register their project and learn more.

"Limeades for Learning and its integration into the entire Sonic system is a first for DonorsChoose.org," says Charles Best, founder and CEO of DonorsChoose.org. "We're excited to embark on this unique opportunity and look forward to helping even more teachers because of it."