Industry News | July 3, 2014

Sonic Drive-In Launches Cheesy Bread Dog

Sonic Drive-In announced the launch of Cheesy Bread Dogs, a twist on the traditional hot dog with cheese baked right onto the bun.

The Ultimate Cheese and Bacon Cheesy Bread Dog takes a hot dog bun with cheddar cheese baked right on it and tops the 100 percent pure-beef dog with cheddar cheese sauce and bacon. The Garlic Parmesan Cheesy Bread Dog takes the same pure-beef dog and cheddar bun and adds Garlic Parmesan Sauce and grilled onions.

“It’s become tradition at Sonic to put a non-traditional spin on a fan-favorite item, and the Cheesy Bread Dogs are no exception,” says James O’Reilly, chief brand officer at Sonic. “Our premium hot dogs are a staple for many of our guests, and we always strive to come up with creative additions or unique enhancements that will keep our menu exciting. The Cheesy Bread Dog will appeal to anyone who pulls up to the drive-in, whether they’re looking for something new or just craving an iconic summer meal.”

 

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