Industry News | May 8, 2012

Sonic Fills Marketing, Franchising VP Roles

SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the brand: Mike Gallagher, vice president of market planning and franchising, and Todd Smith, vice president of marketing.

“These two new members of the executive team bring top-tier experience and leadership to SONIC and fill vital roles,” says Clifford Hudson, chairman of the board and chief executive officer for Sonic Corp. “We continue to invest in talent that brings new insights and will positively impact the momentum of the brand.”

Gallagher brings more than 20 years of franchising experience to his position at SONIC and will direct and coordinate the activities of the real estate, franchise sales, and franchise administration teams to achieve SONIC's development growth objectives.

Gallagher most recently served as senior director of franchise services for Arby’s Restaurant Group. Before working at Arby’s, Gallagher was a senior management consultant and franchise business manager for RE/MAX International.

Smith’s role at SONIC is instrumental in developing the strategic marketing plan for all product and segment categories for the brand. He will oversee brand marketing including calendar, creative and media strategies, and execution.

Most recently, Smith was director of marketing and menu innovation for Wendy’s International, where he led a team responsible for premium and value chicken, salad, and wraps as well as new platform and packaging products and projects. He began his career in the restaurant industry at Yum! Brands, where he served in numerous brand manager roles.