Industry News | November 9, 2011

Sonic Introduced New Toaster Melt Sandwiches

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As temperatures continue to tumble down, Sonic, America's Drive-In, is keeping things toasty with the addition of two new Toaster Melt Sandwiches to its menu during November and December.

The new offerings are available for a limited time in two tasty varieties: the Bacon Cheddar Toaster Melt and the Mushroom Swiss Toaster Melt. The new products  offer the munch-worthy satisfaction of a burger in the form of a sandwich.

"These new Toaster Melt sandwiches pack an unbelievable 1-2 punch of flavor and value," says Danielle Vona, chief marketing officer for SONIC.

"SONIC customers now have two more delicious ways to stay toasty this winter."

SONIC's TOASTER MELT Sandwiches come in two sizes for multiple appetites: the full-sized Toaster Melt Sandwich and its smaller sibling, the Jr.-sized Toaster Melt Sandwich.

The combination of grilled onions, melty cheese, a 100% pure quarter-pound beef patty or Jr. beef patty, and a little something special on top, be it crispy bacon or sauteed Portobello mushrooms, elevates typical square toast into new territory. The Toaster Melt Sandwich line starts at $1.99 each.

Bacon Cheddar Toaster Melt: A 100% pure beef patty with grilled onions, crisp bacon, sliced cheddar cheese, pickles, and hickory BBQ sauce between two slices of thick Texas Toast.

Mushroom Swiss Toaster Melt: A 100% pure beef patty with grilled onions, sauteed Portobello mushrooms, sliced Swiss cheese, and mayo between two slices of thick Texas Toast.

 

Sonic started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to Sonicin 1959.