Industry News | March 6, 2008

Sonic to Launch Premium Coffee Program on March 10

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On Monday, March 10, millions of Americans will be clocked, losing an hour of sleep due to daylight-saving time. To ease the daylight-saving slump, Sonic is launching a new line of premium coffee drinks in March.

The new line includes the Java Chiller (a creamy blend of vanilla soft serve and espresso), lattés (iced and hot), and premium roast coffee. The Java Chiller and lattés can be enjoyed with your choice of mocha, caramel, or hazelnut flavors. Rounding out the new offering is the Sonic Boom, a shot of espresso that can be added to any drink for an extra jolt.

Cinnamon rolls and coffee have been a popular snack combination for generations. In March, for a limited time only, Sonic will also offer Cinnasnacks™, all the gooey goodness of a cinnamon roll in a warm bite-sized snack.