Industry News | August 11, 2000

Sonic Launches Space Camp Contest

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Sonic Drive-In is about to launch a fun—and interactive—program for parents and children that's sure to make them see stars.

In September, Sonic (Nasdaq: SONC) will introduce the Super Sonic Rocket Topper in its Wacky Pack kid's meal. The Wacky Pack characters—Molly, Cherrie, Junior and Pete—will each have their own space ship rocket, in which the top ejects and spins. And even more exciting is the program's educational element that offers families a chance to win a trip to Space Camp in Titusville, Fla.

The Parent/Child Space Camp® is designed to give a boost to kids' confidence and self-esteem. Parents and children will master an assignment in mission control and successfully build rockets that actually lift off the launch pad. The Parent/Child camp revolves around education and offers an environment for parents to get to know their children better in a positive and fun setting.

"The entire Wacky Pack program is designed to encourage interaction between parents and children. With the help of an 'Accent on Activity'(TM) card—an insert placed in each Sonic Wacky Pack kid's meal—parents can teach their children universal values, encourage learning and thinking, and improve problem-solving skills, while at the same time, having fun as a family,'' said Pattye Moore, executive vice president, Sonic Corp. "The Space Camp trip is another way for parents and children to develop strong, open relationships. Our hope is that the parents and children who attend the Space Camp will create memories that last a lifetime.''

A Space Camp weekend program trip will be awarded to three parent/children entries in November 2000. To win, contestants register through entry blanks available on September 2000, Wacky Pack kid's meal bags. Trips will be redeemed in the summer of 2001, and they include air fare, meals, educational programs and materials, accommodations, and T-shirts for the parent and child.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.