Industry News | June 25, 2013
Sonic Lends a Helping Hand to Tornado Victims
On Wednesday, June 26, for every order of Tots sold, all Oklahoma SONIC Drive-In locations will donate $1 to United Way of Central Oklahoma to continue to support relief and recovery efforts following the recent tornado devastation in Oklahoma. SONIC’s Tots – crispy potato bites available as a meal side or snack – are one of the more popular items on the menu.
Oklahoma SONIC fans are encouraged to visit their local SONIC Drive-In on Wednesday, June 26, to order Tots during this one-day fundraising initiative. SONIC Drive-In and its Oklahoma franchise partners hope to raise $50,000.
“We’ve witnessed the devastating impact of the recent tornadoes along with the rest of our home state,” says Cliff Hudson, chairman, president, and chief executive officer of Sonic Corp. “SONIC, our franchisees and staff all felt the need to offer additional assistance. This effort is just another way we can help our neighbors rebuild.”
“The funds raised from SONIC’s Tot sales on this day will all go directly to those impacted by the recent tornadoes and will provide much needed support to the recovering community,” says Debby Hampton, president and chief executive officer of United Way of Central Oklahoma.
SONIC and its Oklahoma franchise partners were quick to respond in aiding its home state. Days after the first tornado struck, SONIC made a $100,000 cash and in-kind financial commitment to the Red Cross of Central and Western Oklahoma, the United Way of Central Oklahoma's Tornado Relief Fund, and the SONIC Disaster Relief Fund. SONIC also provided thousands of meals to first responders and relief agencies and coordinated water, ice, and sanitizer deliveries in the area. Some of SONIC’s iconic Carhops also pooled tips from one day to donate to local relief efforts.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
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Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
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