Industry News | September 4, 2012
Sonic Rings In Back-to-School Season with LTO Menu
With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, National Back-to-School Day and offering its entire lineup of breakfast burritos for half price all day.
Sonic is also introducing new Flatmelt Sandwiches and Breakfast Burrito varieties to its menu for a limited time.
"Our breakfast burritos have become an iconic part of the Sonic menu over the years," says James O'Reilley, Sonic chief marketing officer. "They're delicious morning, noon, and night, which makes them a perfect choice to delight taste buds for half the price on Sonic's National Back-to-School Day."
The new Flatmelt Sandwiches mark a venture into new territory for Sonic. They fit neatly in hand and make barbecue flavor accessible for on-the-go appetites.
The two Flatmelt varieties include: the Hickory Steak & Bacon Flatmelt, with marinated sirloin steak, bacon, Cheddar cheese, hickory barbecue sauce, and grilled onions wrapped in a soft, warm flatbread; and the Hickory Chicken & Bacon Flatmelt, with grilled or crispy all white meal chicken breast, bacon, Cheddar cheese, hickory barbecue sauce, and grilled onions wrapped in a soft, warm flatbread.
The two new breakfast burrito varieties will join the likes of the Ultimate Meat & Cheese Breakfast Burrito; Steak & Egg Breakfast Burrito; and SuperSonic Breakfast Burrito. The breakfast burritos and full Sonic menu are available all day.
New breakfast burrito varieties include: the Zesty Cheesesteak Breakfast Burrito, with marinated sirloin steak, zesty cheese sauce, grilled onions, golden tots, fluffy eggs, and Cheddar cheese wrapped in a warm flour tortilla; and the Smoked Chipotle Breakfast Burrito, with marinated sirloin steak, smoked chipotle sauce, jalapenos, grilled onions, golden tots, fluffy eggs, and melted Cheddar cheese.
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