Industry News | July 5, 2011

Sonic Rocks Summertime Hot Dogs and Shakes

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It's summer, it's hot, and Sonic is celebrating with flavorful new menu items in July and August. Just in time for National Hot Dog and Ice Cream Month, Sonic is offering for a limited time the Baja Dog and a line of Sundae Shakes. 

Sonic’s new Sundae Shakes are available in three sippable flavors – Turtle, Strawberry Dream, and Classic Hot Fudge. The treats are all served in Sonic’s new metallic-looking cup, specially designed to resemble the classic metallic cups from vintage soda fountains and ice cream parlors.

Since launching in March, Sonic’s new line of Premium Beef Hot Dogs has quickly become a customer favorite. The Baja Dog adds some spice to the Premium Beef Hot Dog menu line up, all at $1.99 each.

"Only Sonic offers customers unique, premium menu items and allows them to feed their own creativity through personalization," says Danielle Vona, chief marketing officer for Sonic. "These limited time menu options are excellent additions for our guests."

For the Baja Dog, Sonic tops a Premium Beef Hot Dog with melty Pepper Jack cheese, tomato slices, diced onions, and spicy jalapenos all on a warm, poppy seed bun. 

Three Strawsome Flavors

The new Sundae Shakes are available in three flavor adventures and are all served in the new metallic cup:

  • Turtle – Real ice cream hand-mixed with chocolate syrup and nuts, finished with whipped topping, caramel, more nuts, and a cherry.
  • Strawberry Dream – Real ice cream hand-mixed with real strawberries and finished with whipped topping, more real strawberries, and a cherry.
  • Classic Hot Fudge – An American original, perfected by Sonic. Real ice cream hand-mixed with hot fudge and finished with whipped topping and more hot fudge.