Industry News | October 4, 2013

SONIC Rolls Out Super Crunch Chicken Strips

SONIC Drive-In has added a new creation to its menu lineup with the introduction of new Super Crunch Chicken Strips. By adding even more crunch to the already popular chicken strips, the national drive-in offers a snackable treat for any time of day with three-piece and five-piece options.

According to the Institute of Food Science and Technology, the texture of food plays a large role in enjoyment of a meal. This means crunchy foods – like SONIC’s Super Crunch Chicken Strips – appeal to all of the senses, resulting in a snack or meal that looks, feels, smells, tastes, and sounds satisfying.

“Texture and taste were our primary considerations as we explored new ways to appeal to the growing demand for chicken menu items,” says Chef Claes Petersson, vice president of product innovation at Sonic. “The Super Crunch Chicken Strips are double-breaded, giving them a crispy crunch, which adds more flavor. Combined with the juicy and tender chicken on the inside, these two textures work together for a new kind of chicken strip experience that is great for a full meal or as a snack.”

To keep things interesting, try the Super Crunch Chicken Strips with any of SONIC’s sauces, like Buttermilk Ranch, Honey Mustard, or Hickory BBQ. Customers can dip and dip, because these chicken strips won’t lose their signature crunch.

Along with the entire SONIC menu, Super Crunch Chicken Strips are available all day, but only for a limited time.