Industry News | November 5, 2013

Sonic Serves Up New Natural-Cut Fries

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Sonic Drive-In announced the launch of its new Natural-Cut Fries. Made from whole russet potatoes, the new natural-cut, ‘skin-on’ fry offers guests a higher quality fry with a crispy crunch.

Sonic guests can now order the new Natural-Cut Fries at all participating Sonic Drive-In locations nationwide. Available as part of a combo or on their own, the new Natural-Cut Fries seek to challenge Sonic’s signature Tots for most popular side at the drive in.

In developing the new Natural-Cut Fries, Sonic conducted consumer research over the course of several months. Test market research has shown that consumers score the new Natural-Cut fry higher than Sonic’s original fries in all key taste attributes including quality, crispness, texture, and overall product rating.

“At Sonic, we constantly work to ensure that our customers are served delicious food using only the highest quality ingredients,” says chef Claes Petersson, vice president of product innovation at Sonic. “Fries are a staple at any quick service restaurant, so we have worked to create a natural-cut, skin-on fry that delivers lots of flavor while maintaining the crispy but fluffy texture our customers desire.”