Industry News | February 18, 2014

Sonic Strengthens Premium Chicken Lineup

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Sonic Drive-In introduced its new Honey Mustard & Swiss Chicken Sandwich and announced the return of the Asiago Caesar Chicken Club Sandwich to its premium chicken lineup. Each sandwich features Sonic’s combination of tangy sauces and savory cheeses, made specifically for customers who crave these classic flavors.

“Sonic customers enjoy our premium chicken sandwiches, but sometimes they crave different flavors, like the new Honey Mustard & Swiss Chicken Sandwich,” says James O’Reilly, chief marketing officer for Sonic. “They enjoy trying unique flavor pairings, and we will continue to build on our diverse menu while offering the quality you might associate with a sit down restaurant in a quick service format.”

The Honey Mustard & Swiss Chicken Sandwich is available with grilled or crispy chicken breast on a whole grain ciabatta bun with lettuce, tomato, honey mustard sauce, and Swiss. The Asiago Caesar Chicken Club Sandwich is also available grilled or crispy on a whole grain ciabatta bun, but features Asiago cheese, bacon and, Caesar dressing.

In addition, for a limited time Sonic is bringing back its Sweet Potato Tots.

“We worked with many different ingredients to develop a lineup of premium chicken sandwiches that appeal to the varying tastes of our customers,” says chef Claes Petersson, vice president of product innovation at Sonic. “The tangy and savory flavors of the new Honey Mustard & Swiss Chicken Sandwich perfectly complement our premium 100-percent all-white meat chicken breast in a way our customers will love. Because we are all about customization at Sonic, I like to add crispy bacon to take it to another level.”

Both the Honey Mustard & Swiss Chicken Sandwich and the Asiago Caesar Chicken Club Sandwich are made to order and available all day, but only for a limited time.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.