Industry News | May 16, 2012

Sonic Turns to 1010data for Business Analytics

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SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from operations to marketing.

A passionate focus on data analytics is one of the reasons why the fast growing chain, with more than 3,500 locations, has been able to improve operational consistency and product management.

1010data’s data warehouse drives this innovative approach. The interactive, Internet-based platform provides SONIC the speed and flexibility to analyze and report huge amounts of business data faster than any other solution.

“1010data lets our analysts use all available data in an intuitive, interactive way,” says Craig Miller, CIO of SONIC. “This makes analytics a flexible, exploratory process that encourages discovery, allowing us to make data analytics a part of every decision we make.”

"Quick-service retail is a zero sum game where fast data analytics is the key to competitiveness,” says Tim Negris, vice president of marketing of 1010data. “Making better, faster decisions than the competition on things like customer segmentation, price optimization, staffing, real estate selection, and promotion management requires timely, accurate analytics.”