Industry News | June 29, 2012

Sour Patch Kids Sweeten Up Rita’s Italian Ice

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Rita's Italian Ice announced today its newest flavor, Sour Patch Kids Red Italian Ice, will debut in stores June 29, 2012. Guests are encouraged to ask for a free sample! This new, yummy, sour then sweet Sour Patch Kids Red flavor packs a powerful punch in Rita's new Ice and is a limited time offering. Visit any Rita's locations now through July 22nd and try a sample of Rita's new lip puckering Sour Patch Kids Red Italian Ice!

Additionally, Rita's Italian Ice will feature two seasonal favorites, Cantaloupe Ice and Honeydew Ice, both made with fresh fruit, for a limited time. Rita's seasonal flavors Cantaloupe Ice and Honeydew Ice will be available at participating Rita's Ice locations beginning June 29.   

"Our new Sour Patch Kids Red Italian Ice is sure to be a big hit with kids and fans of the wildly popular candy," says Jonathan Fornaci, chief executive officer, Rita's. "Our seasonal flavors, Cantaloupe and Honeydew, made with fresh fruit, are my personal favorites!"

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.