Industry News | November 22, 2013

South Philly Steaks & Fries Rolls Out New LTO

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South Philly Steaks & Fries introduces its newest premium menu item, the Fried Pickle & BBQ Steak Sandwich. Featuring a combination of beef, fried pickles, and raw onions, topped with Sweet Baby Ray’s BBQ Sauce, the sandwiches are available at South Philly Steaks & Fries stores nationwide for a limited time.

"We pride ourselves on creating and introducing new, great-tasting entree options to our customers,” says Paula Doyle, vice president of marketing at Villa Enterprises Management. “This new sandwich marries a number of consumer favorites into one sandwich that is packed with big, bold flavor, and we think our customers will love it.”

South Philly Steaks & Fries also introduced its South Philly Steak & Fries Bowl earlier this year, which has done exceptionally well in restaurants nationwide, and will be added as a permanent signature menu item this month.

South Philly Steaks & Fries is part of the Villa Enterprises Management family of brands and has more than 15 locations in shopping centers, airports, college campuses, and casinos worldwide. In addition, the global multi-concept restaurant franchisor currently operates more than 330 quick-serve concepts across 38 U.S. states, as well as in Washington, D.C., and Puerto Rico, and seven additional countries.

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