Industry News | April 28, 2014

Spicier Spicy Chicken Returns to Church’s Chicken

Church’s Chicken restaurants across the nation saw the return of the brand’s Spicier Spicy Chicken once again.

“The secret to our highly recognized Spicier Spicy Chicken is in the preparation that takes place long before our guests visit our restaurants,” says Steve Davis, Church’s chief concept officer. “Not only do we marinate Church’s Spicier Spicy Chicken for 12 hours, we freshly prepare all our chicken in small batches from scratch to ensure that each guest receives hot, fresh, and Spicier Spicy Chicken all the time.”

Church’s Spicier Spicy Chicken is showcased in a new ad created by Church’s agency of record, Boulder-based Made, in both English and Spanish. Guests at a Church’s restaurant are captured in mid-bite experiencing a flavor sensation like no other feeling or taste that they have had before enjoying Church’s Spicier Spicy Chicken.   The sounds convey in a fun and provocative way the satisfaction that Church’s guests have for its Spicier Spicy Chicken.

Through June 22, 2014, at participating restaurants, Church’s guests can purchase a variety of offers including 10 Spicier Spicy Chicken pieces of legs and thighs or 10 Spicier Spicy Tender Strips with prices starting at $7.99. Also available is three pieces of Spicier Spicy Chicken legs and thighs or three Tender Strips with a Honey-Butter Biscuit starting at $2.69.

The complement to Church’s Spicier Spicy Chicken is Church’s Lemonade or Sweet Tea, served in half-gallon jugs with prices starting at $1.99, and Church’s lemon pie, starting at 99 cents, available at participating restaurants.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.