Industry News | April 19, 2002

Spider-Man Swings Into Carl's Jr.

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ANAHEIM, Calif., April 19 /PRNewswire/ -- Spidey-mania is in full swing at Carl's Jr. as the company has kicked off its partnership with Sony Pictures Entertainment to promote ``Spider-Man,'' to be released in theatres nationwide on May 3.

For the next four weeks or while supplies last, participating Carl's Jr. restaurants are offering fans three different Spider-Man collector's cups. Spider-Man antenna toppers are also available at participating restaurants for 99 cents with any purchase. In early May, ``Cool Combos for Kids'' will feature one of four toys highlighting Spider-Man or his nemesis, the Green Goblin.

Television spots featuring footage from the movie plus new original scenes have also begun airing.

``We are pleased to be able to partner with Sony to help kick off the summer movie season with 'Spider-Man,''' said Stephen Buchan, senior vice president of marketing for Carl's Jr. ``There is a huge Spider-Man following and everything we have seen about the movie looks terrific!''