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For the next four weeks or while supplies last, participating Carl's Jr. restaurants are offering fans three different Spider-Man collector's cups. Spider-Man antenna toppers are also available at participating restaurants for 99 cents with any purchase. In early May, ``Cool Combos for Kids'' will feature one of four toys highlighting Spider-Man or his nemesis, the Green Goblin.
Television spots featuring footage from the movie plus new original scenes have also begun airing.
``We are pleased to be able to partner with Sony to help kick off the summer movie season with 'Spider-Man,''' said Stephen Buchan, senior vice president of marketing for Carl's Jr. ``There is a huge Spider-Man following and everything we have seen about the movie looks terrific!''