Industry News | April 19, 2002

Spider-Man Swings Into Carl's Jr.

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ANAHEIM, Calif., April 19 /PRNewswire/ -- Spidey-mania is in full swing at Carl's Jr. as the company has kicked off its partnership with Sony Pictures Entertainment to promote ``Spider-Man,'' to be released in theatres nationwide on May 3.

For the next four weeks or while supplies last, participating Carl's Jr. restaurants are offering fans three different Spider-Man collector's cups. Spider-Man antenna toppers are also available at participating restaurants for 99 cents with any purchase. In early May, ``Cool Combos for Kids'' will feature one of four toys highlighting Spider-Man or his nemesis, the Green Goblin.

Television spots featuring footage from the movie plus new original scenes have also begun airing.

``We are pleased to be able to partner with Sony to help kick off the summer movie season with 'Spider-Man,''' said Stephen Buchan, senior vice president of marketing for Carl's Jr. ``There is a huge Spider-Man following and everything we have seen about the movie looks terrific!''

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.