Industry News | February 25, 2013

SPIN! Neapolitan Pizza Heats Up Business After Snowstorm

It was a party-like atmosphere at SPIN! Neapolitan Pizza two years ago when Crummy Weather Vouchers brought in guests following a blizzard. SPIN! hopes Crummy Weather Vouchers will heat up business at its five locations.

Bright yellow Crummy Weather Vouchers were emailed to more than 30,000 SPIN! guests and disseminated via social media. After closing for the worst snowstorm in 20 years, the 20 percent off coupons are expected to heat up business and cheer up the folks who venture out in the snow and cold. Recipients are encouraged to pass the vouchers on to their family, friends, and co-workers.
 
SPIN! Neapolitan Pizza has won numerous national and local awards. SPIN! has been named best pizza by numerous Greater Kansas City publications, one of the “Rest of the 101 Best Restaurants” in the nation by top foodie website TheDailyMeal.com, its Margherita Pizza was crowned one of the nation’s best dishes of the year by Restaurant Business magazine, and its architecture won Best of Show at the Mid America Design Awards. It was named a 2012 Breakout Brand by Nation’s Restaurant News .
 
Known for its artisan food without the gourmet price and its eclectic, affordable premium wines, SPIN! serves a variety of hand-spun traditional thin crust, rustic whole wheat, and gluten-free stone fired pizzas, as well as an array of appetizers, soups, salads, signature Panini and Italian deli sandwiches, and gelato ice creams. All of SPIN!’s soups, salad dressings, pizza toppings, and ingredients are prepared daily from produce and meats. SPIN!’s menu is created in collaboration with James Beard Award-winning Chef Michael Smith.
 
SPIN!’s pizza dough is made using several types of flour including one specially imported from Italy. All the toppings – such as mushrooms, caramelized onions, tomatoes, artichokes, even chicken sausage, and pancetta (Italian bacon) – are roasted each morning in a stone hearth oven. A variety of cheeses is hand grated. The menu features both traditional Pizza Rossa (red pizzas with crushed roma tomato base) and Pizza Bianca (white pizzas with roasted olive oil glaze).
 
SPIN! serves a rotating roster of affordable premium wines priced well below traditional restaurant prices.
 
Since its founding in 2005, SPIN! Neapolitan Pizza has grown to five Greater Kansas City locations with a sixth under construction. In addition, the first of 37 Southern California locations under development by the company’s initial franchisee will open soon.
 
SPIN! Neapolitan Pizza is owned and operated by Gail and Richard Lozoff and Edwin Brownell, who are experienced in large multi-unit expansion, franchising, and operations.